Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Align Strategy With Metrics Using Social Monitoring Best Practices
“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”
—Paul Holmes, The Holmes Report
“Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.”
—Ryan Rasmussen, VP Research, Zócalo Group
“Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.”
—W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research
“Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.”
—Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com
About the Book
Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them.
With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:
- Choose the best social media platforms for your needs
- Set up the right processes to achieve your goals
- Extract the hidden meaning from all the data you collect
- Quantify your results and determine ROI
Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.
Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
Social Media for Trainers: Methods for Enhancing and Extending Learning (Crucial Tools Resource)
Social Media for Trainers: Techniques for Enhancing and Extending Learning (Essential Tools Resource)
A how-to resource for incorporating social media into trainingWhether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You'll learn to leverage each medium's unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training.
PRAISE FOR SOCIAL MEDIA FOR TRAINERS
"Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers."
—Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the Internet Time Alliance
"... a practical, intelligent book teaching trainers how to effectively utilize technology for real learning outcomes."
—Karl Kapp, professor of Instructional Technology at Bloomsburg University and author of Learning in 3D and Gadgets, Games and Gizmos for Learning
"Trainers who want to succeed in the new social learning world should read this book. Jane has made social media easy, practical, and simple to use."
—Ray Jimenez, PhD, Chief Learning Architect, VignettesLearning.comA how-to resource for incorporating social media into training
Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You'll learn to leverage each medium's unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training.
PRAISE FOR SOCIAL MEDIA FOR TRAINERS
"Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers."
—Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the Internet Time Alliance
"... a practical, intelligent book teaching trainers how to effectively utilize technology for real learning outcomes."
—Karl Kapp, professor of Instructional Technology at Bloomsburg University and author of Learning in 3D and Gadgets, Games and Gizmos for Learning
"Trainers who want to succeed in the new social learning world should read this book. Jane has made social media easy, practical, and simple to use."
—Ray Jimenez, PhD, Chief Learning Architect, VignettesLearning.com